Archive for August 2017

It is not the “length” that matters

One of my coaching clients hired me to help him with his dinner with the doctor program. For those of you who you do not know what a dinner with the doctor program is, it is basically a talk where you invite your patients and they invite their friends and family members for a dinner…

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What Lebron James can teach you about public speaking

I am big fan of LeBron James (I know…some of you are MJ fans, I get it) You may not like LBJ, but it is impossible to negate his skills. The next few years we will know where he will fall amongst the top basketball gods that ever played the game. I admire several things…

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The ignorance of part-time coaches

One aspirin a day is good for you. If you take one aspirin a day, it is good for your heart. (Before you stop reading this, I want to let you know I am kidding. Aspirin is bad, really bad for you. Instead of getting an aspirin, get an adjustment!!!) Why am I saying this?…

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Is your consultation worth 10K?

Doctor: Roberto, you will not believe what happened on my dinner with the doc presentation last night? Me: What? Doctor: I think I broke the record. When I asked how much my examination would cost in a traditional hospital, one person on the audience said $100,000!! Me: Yes, you broke the record!! The highest I…

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To whom it may concern

Imagine this: You are in love, and you really want to conquer your dream partner’s heart. So you decide to write an old-fashioned letter. Here is how you start. “To whom it may concern,…” Unless your targeted damsel has a huge sense of humor, or you are one helluva copywriter, it will not get you…

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Chiropractors are addicted to ____________!

I am going to guess something about you right now (I usually get it right 99% of the time): The last chiropractic talk that you gave, you spend most of your preparation time going over the slides instead of rehearsing your talk out loud, true? C’mon admit it you old sap, don’t be embarrassed, you’re…

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If Einstein was a Public Speaking Coach

A long time ago in a galaxy far, far away, during my first month in my brand new job as a speaker for the Anthony Robbins companies, I spoke without urgency. Don’t get me wrong, I thought I spoke with urgency, but the truth is that I did not. How do I know? Here’s what…

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Dramatically increase conversions

Years ago I was speaking at a car dealership, doing a 45-minute workshop and my goal was to close for a seminar at the end of my talk. The crowd was awesome, a bunch of hard-core sales professionals that appreciate salesmanship and a good training. The feedback I was getting was awesome and I got…

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You’d think I’m weird, right?

I’m curious: Let’s say you and I meet for the first time to explore business opportunities. We go to a fancy lobby in a hotel to chat and one of the first things I tell you is “do not ask me any questions until the end”. Or.. We sit down and I start talking, dumping…

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This is why Doctors suck a closing

“Roberto, I have no problem speaking, I actually love to share the chiropractic message, the problem is the close. I do not like closing”. Does that sound familiar? When you feel uncomfortable during the close, how do you think your audience feels? Just like in a movie, when the main actor on the screen starts…

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