ARTICLES AND VIDEOS TO HELP YOU COMMUNICATE POWERFULLY

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If Rodney Dangerfield was a chiropractor…

By chiro

Growing up I used to watch Rodney Dangerfield movies all the time. His one-liners were legendary. “my psychiatrist told me I was crazy and I said I want a second opinion. He said okay, you’re ugly too” “some dog I got too. We call him Egypt, because in every room he leaves a pyramid.” But…

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chiropractors are terrible marketers

By chiro

Let’s be honest, the majority of chiropractors are terrible marketers. They’re fantastic practitioners, but they are not the best at marketing their services. And… marketing leads to prospects, which will leads to new patients, so I think it’s safe to say that your marketing is one of the most important things in your business because…

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Picasso’s answer to penny pinching price grinders

By chiro

The Picasso Principle: As the story goes, a woman, upon seeing her favorite artist in a cafe, walked over to gush what a huge fan of him she was. As he thanked her for the kind words, she took a napkin out of her purse and asked if he would draw something for her. Picasso…

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I lost my thumb (no joke)

By chiro

I’m back… The last couple of emails I have been talking a lot about mindset, a lot about fear, a lot about overcoming adversity, and so now it’s time for me to put my money where my mouth is. Some of you have noticed that I haven’t been sending out the daily emails… (Thanks for…

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Attention: cream puffs need not apply.

By chiro

The Ultimate Fighter: Redemption was on the boob-tube this A.M. TUF, as it’s called, is a television series that gives up and coming fighters a chance to win a lucrative UFC contract. And in this industry that is considered “making it”. The Ultimate Fighter (TUF) television series is basically a single elimination tournament, where all…

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The Sterdog Chiro Debt Destroyer

By chiro

There are a lot of docs that are drowning in debt. I know this as a fact, yet nobody ever talks about it. I read (and our list surveys concord), that the average Chiropractor comes out of college owing 150k smacker-oos. And when you go into practice for yourself: add to that your building, your employees’…

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Botched delivery of baby Taylor (I’m sending her back)

By chiro

What a disappointing day. Here’s the back story: For some time now I’ve been wanting to teach myself to play guitar. I used to play a bit when I was a kid, but didn’t keep with it. I think it’s a perfect hobby… Other than the guitar, it’s not too expensive. It’s something you can…

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Smart chiros use this, do you?

By chiro

Creating a new presentation can be a D-R-A-G. That project that you allotted 4 hours… turns into 4 days and the monkey on your back to finish becomes almost unbearable. You FINALLY finish it, but the damage is done. You’re traumatized and don’t ever want to go through that again… Even the thought of having…

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How ANY Chiro can become financially independent

By chiro

Today is Independence day here in ‘Merica. I write you from Big Lake, Washington, where last night they had their annual fireworks show. The local fire department puts it on and it’s funded by all the residents of the lake. It was spectacular. And after the “official” show finished, all the locals put on their…

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Democracy and speechmaking were born together

By chiro

It’s the day before Independence day here in America — the land of the home and free. Part of our freedoms as an American, is our freedom of speech. This freedom is often taken for granted and by most, never full understood, just how important it is to our democratic system. Democracy and speechmaking were…

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