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7 steps to Improve a Canned Presentation

By Roberto Monaco

I have always been an advocate for creating your own presentations. When we hear about our buddy crushing it with a certain presentation. Or a “GURU” sells us their presentation that they claim has made them 1 zillion dollars, we want to get our greedy little hands on it so we can enjoy the same…

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The Personal Story Paradox

By Jeff Paro

Paradox: a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true – Oxnard dictionaries Some examples of a paradox are: You can save money by spending it. I know one thing; that I know nothing. This is the beginning of the end. In chiropractic…

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the small big: small changes that spark big influence

By Jeff Paro

Sometimes the smallest is the biggest… Years ago I read a book called “the small big: small changes that spark big influence”, and it got me thinking… Is it possible that small shifts in Chiropractic communication can have a big impact in conversions??? You know the answer already: it is a BIG YES!!! There are…

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Is the lack of authenticity a problem in Chiropractic?

By Jeff Paro

Last week I had 3 conversations with 3 different Chiropractors who are struggling both in practice and how to use public speaking to attract and retain patients. They “tried” to do outside talks, dinner with the doctor program and even patient orientation classes, but without much success. After engaging and asking them a lot of…

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The 5 BIGGEST Mistakes Presenters Make (and how to avoid them)

By Jeff Paro

“Freedom is not worth having if it does not include the freedom to make mistakes.”  Mahatma Gandhi I can assure you I have used my freedom of speech to make A LOT of mistakes in my career… Obviously, after more then 4,000 live presentations, hundreds of videos and countless webinar presentations, one thing I am certain…

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An open letter (video) for Chiros

By Jeff Paro

As a chiropractor, this may be the most important message you hear. Please watch this video as I speak from the heart about a very personal subject… about a conversation that you have with only yourself. Remember don’t speak to inform, speak to transform! Roberto Monaco

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Studies, stories & conversions

By Jeff Paro

After 12,000 hours of one on one public speaking coaching, I can assure you that every speaker has a presentation default. Some speakers love to present statistics, facts, and definitions… Some speakers love to present their scientific studies… Some speakers love to present analogies and metaphors to explain their point of view, it comes naturally…

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How Chiropractic has changed our lives

By Jeff Paro

6 years ago, I did not know what Chiropractic was… 6 years ago, I did not know what a Chiropractor did… 6 years ago, I did know how a vertebral subluxation could negatively impact my health… And most importantly, 6 years ago, I did not know the miracles that Chiropractic could bring to my life……

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Should you use handouts? (Yes or No)

By Roberto Monaco

As I was preparing for a talk that I’m giving this week, I thought about you. More importantly, I wondered if you were using handouts when giving your chirp-specific talks. I do and I think you should too. Here’s why: Don’t speak to inform, speak to transform! Roberto Monaco

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The subluxation of presentations

By Jeff Paro

Can you remember a time you were speaking on your cell phone and the connection was poor? You could hear the other person, but couldn’t quite tell what is she saying? Or in the movies, when they would use a radio and the static would bounce in an out? Well, that happens in live talks…

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