The ignorance of part-time coaches

One aspirin a day is good for you.

If you take one aspirin a day, it is good for your heart.

(Before you stop reading this, I want to let you know I am kidding. Aspirin is bad, really bad for you. Instead of getting an aspirin, get an adjustment!!!)

Why am I saying this? Because myth, good or bad, perpetuates.

One example of a horrendous myth:

Someone, a wanna-be-professional trainer, somewhere, taught chiropractors that they should not tell their personal stories during their talks.

The ignorance of part-time coaches like this is widespread.

Un-suspecting chiropractors that don’t know any better, buy into the myth, and then, a couple hundred talks later, after leaving 7 figures of income on the table and not helping as many people as they could have, they come to our events and ask for help.

I’ve seen this pattern hundreds of times.

Disoriented, they ask me “I was told not to tell my personal story on my talk because I should not be talking about myself during a presentation”

After my blood is done boiling and cooling off (I hate to see chiros being cheated like that) I explain that the reason you should tell your personal story in a talk is because:

  • You are telling your story to your audience so they understand the context of your message and how chiropractic can help them.
  • You are telling your story to your audience so they can identify themselves with your challenges therefore reducing resistance against your message.
  • You are telling your story to your audience so they trust you.
  • You are telling your story to your audience so they create an emotional connection with you.
  • You are telling your story to your audience so they refer people to you at the end of your talk.
  • You are telling your story to your audience to refer you to speak in different places.
  • You are telling your story to audience so they know you are purpose-driven professional that is there to transform their lives (not a clown trying to entertain them).
  • You are telling your story for them, not you.
  • You are telling your story for their reasons, not yours.
  • You are telling your story for their benefit, not yours.

Telling your personal story in a talk has revolutionized, transformed and catapulted doctors into MASSIVE success during their talks.

When doctors apply one of our 5 story themes that we developed for the chiropractic industry, they experience a dramatic increase in conversions (short term results) and an increase in referrals and wellness care patients (long term results).

To learn the five Story themes, join us at our Influencing From The Front For Chiropractors. It’s our three day intensive, designed specifically for chiropractors, to help them create and deliver presentations with impact and influence.

Find more information here:
Influencing From The Front Seminar

Roberto Monaco
The Chiro Speaking Company

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