Posts by Jeff Paro

If you’re a chiropractor, you know that talks about health and wellness can be a great way to attract new patients. But if you want to make the most of these opportunities, you need to find ways to convert more patients. The most common challenge chiropractors face when it comes to health talks is getting…

Rhetoric has been around for centuries, and it’s still an important tool today. But what about its newer counterpart, social media? Do they mix? Can rhetoric be used on social media to achieve the same goals? Some people say that social media is a new frontier for rhetoric and that it presents opportunities that weren’t…

Virtual Presentations: Introduction and Resources Chiropractors are at the forefront of healing patients naturally but many are not as cutting-edge when it comes to technology and many chiropractors are asking how they can incorporate virtual presentations into their practice. Virtual presentations can be used for patient attraction, patient engagement, or for educational purposes. The following…

The game has changed! We are already up to presentation 4.0. Discovery what it is and how you can incorporate it into your business.

One my favorite Speaking shortcuts. One of the advantages of obsessively focusing in one field for a long period of time is that you learn shortcuts. In my case, I have been speaking, coaching and training on public speaking, influence and persuasive communication for 16 years and I have developed several shortcuts that I personally…

Confidence is a weird thing. You can have the wrong idea, the wrong plan, even the wrong intentions, but if you are a confident presenter, you will end up influencing more people than someone who has the right idea, the right plan and right intentions, but is insecure about himself and his recommendations. Persuasion and…

Sometimes the smallest is the biggest… Years ago I read a book called “the small big: small changes that spark big influence”, and it got me thinking… Is it possible that small shifts in Chiropractic communication can have a big impact in conversions??? You know the answer already: it is a BIG YES!!! There are…

Last week I had 3 conversations with 3 different Chiropractors who are struggling both in practice and how to use public speaking to attract and retain patients. They “tried” to do outside talks, dinner with the doctor program and even patient orientation classes, but without much success. After engaging and asking them a lot of…

“Freedom is not worth having if it does not include the freedom to make mistakes.”  Mahatma Gandhi I can assure you I have used my freedom of speech to make A LOT of mistakes in my career… Obviously, after more then 4,000 live presentations, hundreds of videos and countless webinar presentations, one thing I am certain…