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Archive for September 2017

Litmus test to know if your personal brand is a failure

A quick litmus test of how well you are doing as a marketer and building your brand is the LACK of indifference when your name is mentioned. If the response is, “I LOVE that chick” or “I can’t stand her”… you’re doing it right. If there is indifference (don’t feel strongly one way or the…

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Chicks in thongs and dudes in speedo

Continuing with our discussion from yesterday about marketing… After I sent the email from yesterday, I was immediately reminded of something that happened at the beach on Saturday. Here’s the story: I live about 2 blocks from the beach here in Ipanema, Brazil and one of the things I like to do when I have…

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This is why most Chiropractors fail at marketing

Let’s rap about marketing: After personally working with and speaking with 100’s of Chiropractors, I know one of your biggest problems is your marketing. You hear about so and so who’s killing it using the latest fad and you’re not sure if you should be getting in on the action. There’s always a new fad…

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How to make someone confess to murder (when they’re innocent).

Convincing prospects to enroll in Chiropractic care can be challenging, right? Now imagine trying to get them to admit to a murder that they didn’t commit… … sounds impossible, right? But, the truth is it happens all the time. If you ask anyone if they would ever confess to a murder they didn’t commit, 100%…

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AN EFFEN UNICORN!

From the files of “I can’t make this shyte up”: The animal of the United States is the Bison Buffalo (Bald Eagle is the bird). The united kingdom has the British Bulldog… seems about right, no? And then there is Scotland… You know what the national animal of Scotland is?… AN EFFEN UNICORN! When I…

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Why I’m building a moat (and you should too).

Lately, I’ve been considering building a moat. Here’s what I mean: In the medieval times, Castle’s were built on hills and then surrounded by ditches of water, called moats (though many were actually dry moats). They were were used for protection. Simple homes were too prone to plundering and pillaging. Castles, on the other hand,…

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You’ll never wonder how to become rich again

Picture this: A guy walking down the street carrying an electric saw and a hammer. Another guy walking on the other side of the street carrying a carpet cleaner and carpet cleaning solution. On the corner, a guy fixes a bike with the tools he packed into the basket of his moped. These are everyday…

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How to ENJOY (possible?) public speaking

Last night was my fantasy football league draft. I ordered pizza (Domino’s: it’s the only pizza remotely like ours in the USA), and anxiously waited to unleash a hail storm of well thought out, deeply insightful, brilliant maneuvering on my fellow competitors… Or at least, that MY version. When I first started to playing Fantasy…

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If I was a woman trapped in a man’s body

Your identity is so freaking powerful, it literally drives all the results in your life. For example the letters LGBTQIA… what do they stand for? They are all a designation for how a group of people see themselves. How they identify with themselves. Many people question the transgender identity. They have an issue with it.…

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Here’s some great advice I got

Here’s some great advice I got from a mentor: Schedule an appointment with yourself. As a busy chiropractor, (well, at least the biggest excuse given why stuff doesn’t get done) you are being pulled in all directions. … patients … the practice (marketing, reports) … wife/husband … children’s activities And the list goes on. How…

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