Archive for September 2017

Why I’m expecting a Nobel nomination

Losing part of my thumb has changed my life forever. There’s no denying that. Things that once were routine, I can no longer do (YET!). While I’m rehabilitating my hand, somethings I used to love to do, such as cooking and lifting weights are simply not in the cards right now. Both, are too dangerous.…

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Why Speakers should become Writers

If you want to become a better speaking, become a better writer. What?!, you say. Is thee ol’ Sterdog speaking blasphemy? Hold your horses a second. I’m not talking about just any kind of writing (though, all writing helps you become a better storyteller), I’m referring to Copywriting. Studying copywriting will improve your public speaking…

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SHOCKED! Massage therapists tries to adjust me

I reminded of the time I actually had a massage therapist try and give me an adjustment here in Brazil. Can you believe it? I could tell what she was cooking up by the way she was stretching my neck from one side to the other, just like you do right before you adjust it.…

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Revealed: the most important influence tactic

Today I had lunch with a buddy of mine who is a fund manager here in Brazil. He was telling me that they have investment bonds here that guarantee 10-15% and that some of the government bonds offer a tax exemption as well. He described how stuff works with the B3 (Brazilian stock exchange), the…

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You, ZERO chance of being a great speaker?

If you’re taking massive action, but following the wrong advice, you’re doomed from the beginning. For example, in the last 5 or 7 years, I’ve noticed a huge spike in the desire for the “Beach body”. The desire to have a beautiful body and the public’s placing value on such vanity has always been there,…

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Litmus test to know if your personal brand is a failure

A quick litmus test of how well you are doing as a marketer and building your brand is the LACK of indifference when your name is mentioned. If the response is, “I LOVE that chick” or “I can’t stand her”… you’re doing it right. If there is indifference (don’t feel strongly one way or the…

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Chicks in thongs and dudes in speedo

Continuing with our discussion from yesterday about marketing… After I sent the email from yesterday, I was immediately reminded of something that happened at the beach on Saturday. Here’s the story: I live about 2 blocks from the beach here in Ipanema, Brazil and one of the things I like to do when I have…

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This is why most Chiropractors fail at marketing

Let’s rap about marketing: After personally working with and speaking with 100’s of Chiropractors, I know one of your biggest problems is your marketing. You hear about so and so who’s killing it using the latest fad and you’re not sure if you should be getting in on the action. There’s always a new fad…

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How to make someone confess to murder (when they’re innocent).

Convincing prospects to enroll in Chiropractic care can be challenging, right? Now imagine trying to get them to admit to a murder that they didn’t commit… … sounds impossible, right? But, the truth is it happens all the time. If you ask anyone if they would ever confess to a murder they didn’t commit, 100%…

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