Litmus test to know if your personal brand is a failure
A quick litmus test of how well you are doing as a marketer and building your brand is the LACK of indifference when your name is mentioned.
If the response is, “I LOVE that chick” or “I can’t stand her”… you’re doing it right.
If there is indifference (don’t feel strongly one way or the other), your brand is weak.
The more polarizing the brand, the more wealth it attracts.
Look at any major religion, or major political party they are both polarizing and wealthy.
Entertainers: Howard Stern, Rush Limbaugh, Lady Gaga, Eminem, Lil Wayne…
Athletes: Dennis Rodman, Allen Iverson
Politicians: Obama, Trump, Ronald Reagan
All are very polarizing and successful. These brands attract the most investors, followers, subscribers, donators, fans, votes etc
So, if you’ve got personal hangups with being loved or hated…. If you’re too much of a people pleaser, you’re leaving so much money on the table, it’s criminal. On the other hand, if you understand the fact, if you embrace and you own it (authentically, don’t try to be Howard Stern, if you’re really Oprah), you’ll find that your selling becomes far easier and enjoyable.
Speaking of easier and more enjoyable selling, become a member of our Chiro Speaking Club and in addition to quickly becoming a world class speaker, you’re going to learn:
— How to get better (and faster) results with your current talks
— Language patterns objection obliviators; never not know exactly what to say when dealing with objections
— How to find, organize and tell persuasive stories.
It’s all right here:
Onward and upward,
The Chiro Speaking Company
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