please-give-me-my-smart-phone-so-I-can-check-my-faceboook-right-now type of presentations!!
I want you to think about your favorite movie for a second.
Why do you like the movie?
How did you feel when you watched the movie?
Did the movie educate you, moved you, or both? Did you cry? Did you laugh? Were you scared? Was your heart beating faster than normal? Were you empowered and ready to conquer the world?
What lessons can you take from your favorite movie and apply to your next talk?
Answer: emotional range
I am confident that your favorite movie:
>> Was like a rollercoaster, it had ups and downs…
>> Was unpredictable …
>> Had characters that expressed different emotional states …
>> Had different tempo, sometimes it was fast, sometimes it was slow …
>> Had one or more characters that you got emotionally connected to …
>> It felt real and you got lost on the story …
Now I want you to think about a recent movie that you watched and you did not like it (even hate it). I assume it:
>> Was dry …
>> was predictable …
>> was mono-energetic …
>> Appealed mostly to one side of the brain (either too emotional or too logical) …
>> Was more like a train track (the same thing over and over) …
>> Had characters that were really hard to connect emotionally …
Unfortunately, most chiropractic talks that I have seen (before our events and coaching) play out more like the movies that you did not like.
The doctors are not aware that delivering the information with the right dose of emotion is as important as the information itself.
Most doctors learn the information (the slides) and go deliver the information without any emotional range (like a good movie) and they end up creating an extremely painful experience for the audience.
You maybe be saying to yourself: “come on Roberto, painful experience?”
Yes, I am the one reviewing the talks!
Yes!!! Painful, boring, hard-to-keep-my-eyes-open, please-give-me-my-smart-phone-so-I-can-check-my-faceboook-right-now type of presentations!!
Have you been to one of those?
Just like in a good movie, a killer persuasive talk has to create enough emotion rage (think contrast) to “move” the audience into action. Most of the presenters speak without this emotional range and makes them super ineffective. Note to self:
>> If you speak too softly most of the time, you do not have emotional range and your conversions will suffer
>> If you speak too loud most of the time, you do not have emotional range and your conversions will suffer
>> If you speak too fast most of the time, you do not have emotional range and your conversions will suffer
>> If you speak too slow most of the time, you do not have emotional range and your conversions will suffer
Your goal is to have “emotional range” so you can connect emotionally to as many people in the room and cause the to feel the information so they can act on the information.
I can speak about this for days, it’s that important. And as a matter fact I do speak about this for days, at our three day public speaking intensive. Join me here for the next IFF.
Until we speak again,
The Chiro Speaking Company
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