How to know when you’ve screwed the pooch.

Most people would not go to the airport and randomly buy a ticket to anywhere.

It’s actually kind of ridiculous if you think about it because if you are traveling internationally you will need a visa, for other places you will need winter clothes, for others, you will need to bring currency in cash.

That is why, most people, when traveling, figure out were they want to go FIRST and then they plan and pack accordingly.

But if you have seen as many chiropractic and wellness talks as I have, you would not think that this example is so ridiculous.

I have seen so many talks where the Doctor develops his content first, the key points, the stories, the new study, and, the last thing he does, he throws an offer in the end of the talk.

But now it is too late, you’ve screwed the pooch, because the talk does not build up the need for the offer.

The content and the offer do not match.

It is kind of like you spending a bunch of time packing a suitcase when you don’t know where you’re going.

How long you going to be there?

Is it warm or cold?

These are important things to think about before you start the packing process.

Same holds true crafting a presentation.

If you don’t think about your offer before you create your presentation you significantly diminish your probability of closing the room.

Understanding structures, outcomes and offers is something we spend quite a bit of time teaching at our influencing from the front event.

You will learn the intricate relationship between the offer and setting the buying criteria during this three day event.

You can find out when the next event is below, so you don’t end up in North Dakota during the winter with only shorts in your suitcase

Sign up here:
http://publicspeakingforchiros.com/iff

Roberto Monaco
The Chiro Speaking Company

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