When the Drama Queen is King

Have you ever watched a movie where they start you walking down a very interesting path and then they suddenly cut away to another scene and you’re like, “wait, what happened with X?…”

In script writing and NLP, this concept is called an open loop.

When we apply it to public speaking, we call it book ending.

Bookending your talks keep listeners itching to find out how they work out in the end — a need-to-know phenomenon called the “Zeigarnik Effect” by psychologists. Open loops are much more compelling than closed ones.

The brain is hardwired to seek closure. Once the story is started, it creates an unsatisfied desire (tension) to be closed/finished — this is the drama.

And it’s the drama that your audience wants.

The drama queen is king when it comes to storytelling.

Here’s how it works:

You open with a story and then close at the end of your talk. Or you can start it at the beginning, reconnect in the middle and then close at the end.

Why it’s so effective is because it adds context to the whole talk and then creates an emotional connection. In the end, when you go to close the talk, you’ll have created an arbitrage of emotion that you can leverage.

If you’d like more detailed instructions on how you might use this strategy in your next Chiropractic talk, Robert just recorded a video “How To Bookend (Open & Close) Your Talk With A Story”.

It’s only available here:
http://www.chirospeakingclub.com

Onward and upward,

Jeff “Sterling” Paro
Co-founder
The Chiro Speaking Co.

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