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People don’t really get it until they experience it.

Rio —> Buenas Aires —> Florianopolis those are the places I’ve been in just the last 10 days.

I finally had an American friend come visit me here in Brazil.

I’ve been preaching for years how rich the culture is, how vast, beautiful, and different the landscapes are and how easy it is to travel within the country… yet, none of my friends have had the desire to come here.

On the contrary, they have people telling them all the reasons they shouldn’t come here… how dangerous it is, diseases from mosquitos, 3rd world country etc… (which, zero of these people have actually been here)

Well… one “brave” soul finally decided to come down here and after our quick 10-day adventure, he says…

“I can’t believe I waited so long to come here. It’s freaking amazing and NOTHING like I thought it would be. I’ve never experienced anything like this before.”

In fact, he’s seriously considering buying a property down here.

So what’s the point? (besides a subliminal plug for Brazil)…

When selling something it’s hard to find anything more influential than actually getting the audience/ prospect to EXPERIENCE what you are selling.

Have you ever gone to buy a car and noticed the salesperson trying to get you to “take it for a spin”?

…. people standing in the food court offering free samples of food on a tray?

… free trials?

… all are examples of trying to get people to ‘experience’ the product /service.

Remember in past emails, when I talked about how people’s human nature is to shoot down whatever you tell them?

So if you tell them how great it is, their brain searches for reasons to find fault in the statements. But if they say it, it’s true.

So when you’re describing how great it is, they are thinking this guy/girl is exaggerating, doesn’t have the same taste as me, or simply imagining a different experience than you.

But when they own their own experience, it’s theirs and nothing needs to be explained.

They say a picture is worth a thousand words, and I’d say then an experience is worth a million.

This and many other ‘high level’ influence tactics are taught in great detail in The Chiro Speaking Club and can only be found here:

http://www.chirospeakingclub.com

Onward and upward,

Jeff “Sterling” Paro
Co-founder
The Chiro Speaking Co.

Chicks in thongs and dudes in speedo

YIKES! Holy situation, Batman!