How speakers can avoid the “what’s that smell?” look.

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs

Blah… blah… blah … You know storytelling is important, you’ve had it beaten into that dome of yours for some time now (probably years).

But when it comes down to actually creating, remembering and telling them (aka using them)… you get a little fuzzy.

So let’s get a bit of clarity.

After creating your personal story, I’d suggest you start creating, documenting, and telling your Patient stories.

Patient stories are mega important.

… They give credibility to you, without you bragging.

… They can be used to overcome objections in an elegant manner.

… They can allow you to say, frankly and to the point, things without offending a prospect. (can you imagine being able to tell a patient point blank, ‘no you’re not healthy because you’re fat’ and have them be okay with it?)

Using stories seems so straightforward… Heck, just tell stories about your patients.

But it’s not so cut and dry.

If you start telling a story for no rhyme or reason, you’re going to lose your audience. They’re going to have that “what’s that smell?” look at their face. (it’s not a good look)

You have to make sure you have certain quirks and elements to make them interesting, effective and impactful.

There are 10 elements to creating the perfect client story.

Once you know what they are it becomes easy (and fun) to create client stories.

This month in The Chiro Speaking Club, Roberto is breaking down each element with examples.

Only available here:

Onward and upward,

Jeff “Sterling” Paro
The Chiro Speaking Co.

Confession: It’s my fault.
How to make someone confess to murder (when they’re innocent).
Troll teaches Chiro Marketing



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