Group Presentations Skill the Reigning King

Influencing from the Front graduate and client writes in:

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Jeff,

I appreciate your email… But you got screenings all wrong!!!

Take it from a Master Screener… just like speaking, teach people the right way and their whole life can change.

Keep up the good work!

Trev
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And to himz I sayz: you’re right.

In fact, he’s one of the guys I was referring to when I said:

 

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“I know some VERY successful chiropractors that have built their practices with screenings as their main client acquisition strategy.

I’m not saying they don’t work.

On the contrary, if done right and consistently, you can build your practice using them.“
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Even in his email he points out to me, “when done the right way”.

The problem is most people don’t do them the right way. And to learn the right way, requires a new set of skills to be learned.

Sales skills.

To learn them, requires a lot of time and energy.

And let’s say, you’re one of the few that actually commits the necessary time and energy to get really good a screenings.

Let’s go as far as saying, you’re a master, and that have a very good closing percentage….

What would happen next?

You would want to figure out a way to leverage this success. Because even if you are a machine at screenings, you’re still limited to the fact that you can only do them 1 on 1.

So how do you scale?

You logically will migrate to a 1 to many scenario.

And that’s a whole new set of skills.

So in my humble and quite often accurate opinion, you would be better off just starting there. Invest that time and energy into to becoming a master of the 1 to many communication model.

Because in that format, once you’ve mastered the front of the room, there’s really no limit on the number of people you can plug into that system, just becomes a matter of putting butts in the seats.

Speaking of systems. We created a Chiro’s only speaking club, where we teach our speaking systems to chiropractors that are tired of the grind of 1-on-1 and want to learn how to use the 1 to many communication model to grow their practices.

Enroll here: http://www.chirospeakingclub.com

See ya amanha,

Jeff Paro
The Chiro Speaking Company

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