Dope on a rope
I once read a fable in Karen Salmansohn’s book, “How to be Happy Dammit”:
DOPE ON A ROPE
“There once was this criminal who had committed a crime. (Because, hey, that’s what criminals do. That’s their job!) Anyway, he was sent to the king for his punishment. The king told him he had a choice of two punishments. He could be hung by a rope or take what’s behind the big, dark, scary, iron door. The criminal quickly decided on the rope. As the noose was being slipped on him, he turned to the king and asked. “By the way, out of curiosity, what’s behind that door?” The king laughed and said: “You know, it’s funny, I offer everyone the same choice, and nearly everyone picks the rope.” “So,” said the criminal, “Tell me. What’s behind the door? I mean, obviously, I won’t tell anyone,” he said, pointing to the noose around his neck. The king paused then answered, “Freedom, but it seems most people are so afraid of the unknown that they immediately take the rope.”
I couldn’t help but instantly think about all the Chiropractors who turned their back on the power of presentation to grow their practices, just because they were afraid of speaking.
The freedom’s missed out on: having their dream practice, the ability to sleep at night knowing that if they lost everything, they could get it back again fairly quickly (even if they had to change careers), predictable income, freedom of choice.
Fear, without doubt, is the number one reason chiropractors don’t use the practice transforming medium.
If you’re scared, uncertain or just have anxiety, then you should come to our IFF event for Chiros.
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