chiropractors are terrible marketers
Let’s be honest, the majority of chiropractors are terrible marketers.
They’re fantastic practitioners, but they are not the best at marketing their services.
And… marketing leads to prospects, which will leads to new patients, so I think it’s safe to say that your marketing is one of the most important things in your business because ….
… without marketing (then sales) you don’t have patients.
And… without patients, you don’t have a business.
And when it comes to marketing your practice, there are no shortages of options.
Facebook, magazine ads, yelp reviews, Google ad words, SEO, yellow pages, YouTube… are just a few of the options.
Too many choices can lead to confusion and overwhelm. When presented with too many choices people become confused and paralyzed. Or worse, they become mediocre.
All of these work, if you have the time and resources to become experts at them. In 2017, if you’re not an expert in practically everything you do –– then you’re going to have mediocre results.
And so what do you do, you hire other experts to help you with your marketing. Unfortunately, 80% of them are horrible at marketing, as well. Or, they’re taking advantage of you because you don’t have a clue what they are doing or what the job entails.
Which brings us to the juxtaposition…
Do you continue paying them, or do you learn to become a master marketer yourself?
I’m of the second camp. (with a twist)
I know there’s a lot of experts, some gooroos that won’t agree with me but I believe with a part of your business that’s so important, that without it, you don’t exist, that you should be the one in charge of that.
Become a master marketer of the best marketing strategy known to man since Jesus’s time.
If you’re a smart chiropractor, you would study and become a master of public speaking and influence because it’s a type of marketing that is easy to understand, is never going to be a fad and can be applied to all areas of your life not just your business life.
Not only that, you are 100% in control –– you don’t have to depend on some outsourced flake in another country.
It’s the simplest and easiest to understand marketing strategy for your practice. Create a kick ass talk that converts and speaking in front of as many people as possible.
Here Is where you start: www.chiropeakingclub.com
The Chiro Speaking Company
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