Interview Series

Interview with Dr. Billy DeMoss

Dr. Billy DeMoss is an energetic and passionate speaker who has been a chiropractor and powerhouse within the profession for over three decades. His passion for chiropractic care, community wellness, and global sustainability is far-reaching and his influence is international. Along with heading an innovative practice that educates and strengthens his community, Dr. Billy is the founder the Dead Chiropractic Society (DCS), a union of Southern California chiropractors who meet monthly to discuss chiropractic philosophy and advancements. In 2008, he decided to expand DCS by founding California Jam, which has grown to be the largest chiropractic event on the planet.

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Interview with Dr. Chris Zaino

Dr. Zaino shares a technique he calls the “loving eye” that allows him to feel comfortable and his charisma to shine through.

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Interview with Dr. Jennifer Hastings

Doctor Hastings shares her strategies for cultivating charisma on camera. What do you do when a camera is pointed at you with a live audience of 1,000,000+? Find out here.

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Interview with Dr. Barbara Eaton

Chiropractors hire Dr. Barbara as their coach when they’re at a plateau and know they’re capable of so much more! New doctors recognize that they learned the skills necessary to be a great chiropractor, but most feel very deficient in the world of business! This robs them of the sharing and serving chiropractic to the masses and ultimately keeps our profession small.

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Interview with Dr. Fred DiDomenico

For many years, Dr. Fred DiDomenico has coached and inspired hundreds of people to overcome limiting beliefs and emotions, embrace their divinity and create a fulfilling, purpose filled life. He believes we all have the innate ability to discover the true power of our spirit, to discover and fulfill our soul purpose.

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13 Reasons You Should NEVER do a Patient Orientation Class…

A lot of Chiropractors ask me if, in this day and age of social media, they should be doing a Patient Orientation Class (or advanced spinal class). Well, here are 13 reasons why I tell them they should NOT… …because a belief changing and inspirational Patient Orientation Class (POC) most likely will: #1 Increase your…

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One my favorite Speaking shortcuts

One my favorite Speaking shortcuts. One of the advantages of obsessively focusing in one field for a long period of time is that you learn shortcuts. In my case, I have been speaking, coaching and training on public speaking, influence and persuasive communication for 16 years and I have developed several shortcuts that I personally…

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Do this. Convert More.

One of the pre-event homework assignments that we send to the Chiropractors that are about to attend our Influencing From The Front program is a questionnaire. We ask them several questions, including the results they want to achieve by attending the program. We have been sending this questionnaire for many years, and by now we…

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When the Confidence Bias creates poor conversions.

Confidence is a weird thing. You can have the wrong idea, the wrong plan, even the wrong intentions, but if you are a confident presenter, you will end up influencing more people than someone who has the right idea, the right plan and right intentions, but is insecure about himself and his recommendations. Persuasion and…

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7 steps to Improve a Canned Presentation

I have always been an advocate for creating your own presentations. When we hear about our buddy crushing it with a certain presentation. Or a “GURU” sells us their presentation that they claim has made them 1 zillion dollars, we want to get our greedy little hands on it so we can enjoy the same…

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The Personal Story Paradox

Paradox: a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true – Oxnard dictionaries Some examples of a paradox are: You can save money by spending it. I know one thing; that I know nothing. This is the beginning of the end. In chiropractic…

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the small big: small changes that spark big influence

Sometimes the smallest is the biggest… Years ago I read a book called “the small big: small changes that spark big influence”, and it got me thinking… Is it possible that small shifts in Chiropractic communication can have a big impact in conversions??? You know the answer already: it is a BIG YES!!! There are…

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Is the lack of authenticity a problem in Chiropractic?

Last week I had 3 conversations with 3 different Chiropractors who are struggling both in practice and how to use public speaking to attract and retain patients. They “tried” to do outside talks, dinner with the doctor program and even patient orientation classes, but without much success. After engaging and asking them a lot of…

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The 5 BIGGEST Mistakes Presenters Make (and how to avoid them)

“Freedom is not worth having if it does not include the freedom to make mistakes.”  Mahatma Gandhi I can assure you I have used my freedom of speech to make A LOT of mistakes in my career… Obviously, after more then 4,000 live presentations, hundreds of videos and countless webinar presentations, one thing I am certain…

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An open letter (video) for Chiros

As a chiropractor, this may be the most important message you hear. Please watch this video as I speak from the heart about a very personal subject… about a conversation that you have with only yourself. Remember don’t speak to inform, speak to transform! Roberto Monaco

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