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Interview Series

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One my favorite Speaking shortcuts

One my favorite Speaking shortcuts. One of the advantages of obsessively focusing in one field for a long period of time is that you learn shortcuts. In my case, I have been speaking, coaching and training on public speaking, influence and persuasive communication for 16 years and I have developed several shortcuts that I personally…

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Do this. Convert More.

One of the pre-event homework assignments that we send to the Chiropractors that are about to attend our Influencing From The Front program is a questionnaire. We ask them several questions, including the results they want to achieve by attending the program. We have been sending this questionnaire for many years, and by now we…

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When the Confidence Bias creates poor conversions.

Confidence is a weird thing. You can have the wrong idea, the wrong plan, even the wrong intentions, but if you are a confident presenter, you will end up influencing more people than someone who has the right idea, the right plan and right intentions, but is insecure about himself and his recommendations. Persuasion and…

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7 steps to Improve a Canned Presentation

I have always been an advocate for creating your own presentations. When we hear about our buddy crushing it with a certain presentation. Or a “GURU” sells us their presentation that they claim has made them 1 zillion dollars, we want to get our greedy little hands on it so we can enjoy the same…

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The Personal Story Paradox

Paradox: a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true – Oxnard dictionaries Some examples of a paradox are: You can save money by spending it. I know one thing; that I know nothing. This is the beginning of the end. In chiropractic…

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the small big: small changes that spark big influence

Sometimes the smallest is the biggest… Years ago I read a book called “the small big: small changes that spark big influence”, and it got me thinking… Is it possible that small shifts in Chiropractic communication can have a big impact in conversions??? You know the answer already: it is a BIG YES!!! There are…

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Is the lack of authenticity a problem in Chiropractic?

Last week I had 3 conversations with 3 different Chiropractors who are struggling both in practice and how to use public speaking to attract and retain patients. They “tried” to do outside talks, dinner with the doctor program and even patient orientation classes, but without much success. After engaging and asking them a lot of…

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The 5 BIGGEST Mistakes Presenters Make (and how to avoid them)

“Freedom is not worth having if it does not include the freedom to make mistakes.”  Mahatma Gandhi I can assure you I have used my freedom of speech to make A LOT of mistakes in my career… Obviously, after more then 4,000 live presentations, hundreds of videos and countless webinar presentations, one thing I am certain…

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An open letter (video) for Chiros

As a chiropractor, this may be the most important message you hear. Please watch this video as I speak from the heart about a very personal subject… about a conversation that you have with only yourself. Remember don’t speak to inform, speak to transform! Roberto Monaco

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Studies, stories & conversions

After 12,000 hours of one on one public speaking coaching, I can assure you that every speaker has a presentation default. Some speakers love to present statistics, facts, and definitions… Some speakers love to present their scientific studies… Some speakers love to present analogies and metaphors to explain their point of view, it comes naturally…

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