Roberto Monaco, Author at The Chiro Speaking Company

13 Reasons You Should NEVER do a Patient Orientation Class…

A lot of Chiropractors ask me if, in this day and age of social media, they should be doing a Patient Orientation Class (or advanced spinal class). Well, here are 13 reasons why I tell them they should NOT… …because a belief changing and inspirational Patient Orientation Class (POC) most likely will: #1 Increase your…

Do this. Convert More.

One of the pre-event homework assignments that we send to the Chiropractors that are about to attend our Influencing From The Front program is a questionnaire. We ask them several questions, including the results they want to achieve by attending the program. We have been sending this questionnaire for many years, and by now we…

7 steps to Improve a Canned Presentation

I have always been an advocate for creating your own presentations. When we hear about our buddy crushing it with a certain presentation. Or a “GURU” sells us their presentation that they claim has made them 1 zillion dollars, we want to get our greedy little hands on it so we can enjoy the same…

How Chiropractic has changed our lives

6 years ago, I did not know what Chiropractic was… 6 years ago, I did not know what a Chiropractor did… 6 years ago, I did know how a vertebral subluxation could negatively impact my health… And most importantly, 6 years ago, I did not know the miracles that Chiropractic could bring to my life……

Should you use handouts? (Yes or No)

As I was preparing for a talk that I’m giving this week, I thought about you. More importantly, I wondered if you were using handouts when giving your chirp-specific talks. I do and I think you should too. Here’s why: Don’t speak to inform, speak to transform! Roberto Monaco

How NOT to be invited back to speak

It is common knowledge that a person can learn a lot from one’s mistake. Since I started my speaking career in 2002, I have made several mistakes that have prevented me from helping more people, making more money and growing the business. In today’s video I want to share with you one of the biggest…

Identity Expansion: the missing link to chiropractic domination

It is estimated that around 27 million Americans go to a Chiropractor every year, which is about 8% of the USA population. Any chiropractor or chiropractic coach would agree that this number should be way higher, but how do you go from 8% to 20, 30, 50% or more? Unfortunately, the chiropractic industry does not…

The anti-conversion series # 1: Public Speaking Training For Chiros

When I was working for the Anthony Robbins companies back in 2003, one of my earlier influence mentors told me this: “Sometimes, if you want to become more persuasive, it is not about adding a new strategy, it is about removing what is preventing you from selling more.” That was a great lesson for me…