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Archive for December 2018

Do this. Convert More.

One of the pre-event homework assignments that we send to the Chiropractors that are about to attend our Influencing From The Front program is a questionnaire. We ask them several questions, including the results they want to achieve by attending the program. We have been sending this questionnaire for many years, and by now we…

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When the Confidence Bias creates poor conversions.

Confidence is a weird thing. You can have the wrong idea, the wrong plan, even the wrong intentions, but if you are a confident presenter, you will end up influencing more people than someone who has the right idea, the right plan and right intentions, but is insecure about himself and his recommendations. Persuasion and…

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