Archive for October 2017

Why time is not money

“While to many ‘time is money,’ it’s probably more universal to say that ‘money is time.’ After all, time is the currency of everyone’s life. When it’s spent, the game is over” — Joel Greenblatt You Can Be A Stock Market Genius One of the greatest gifts of having money is your ability to have…

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How to talk out your a$$ and have people still believe you.

“You could be talking out your ass and people would still believe you.” That’s what I well-known copywriter said about speaking from the stage. He said it’s called the podium effect. I couldn’t help but think, DUH!… how do you think Politicians get elected? He’s right though, the mere fact that you’re “the Speaker” in…

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The snake and the rope

In a book that I recently read there was a great parable that went something like this…. “A man walks at night along a path. He sees a poisonous snake blocking his way and turns and runs in the opposite direction. The next morning he’s walking down the same path and notices a rope, coiled up, in…

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Never take chiro advice from this person

From the files of do as I say, not as I do: I live right next door to the gym where I work out. Often times I’ll see the trainers in passing as they are coming and going from work. These guys/girls make their living selling health and fitness advice. So when I see a…

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The Dhando Presenter, low-risk, high-return

Dhando (pronounced dhun-doe). Dhan comes from the Sanskrit word Dhana meaning wealth. Dhan-dho, literally translated, means “endeavors that create wealth.” In the street it means business. But what is business if not to an endeavor to create wealth? This comes from a fascinating book I just read called The Dhando Investor by Mohnish Pabrai. It’s…

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Little known influence tactic to increase conversions

I recently re-entered the world of Facebook and quickly realized why I had left in the first place. Facebook was meant to be a place to keep informed of what’s happening in your circle of influence’s lives. What it quickly began was a platform for everyone to post their political and social opinions. You don’t…

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Automatic No

No! is the automatic answer. Whenever you ask your patient/lead to buy from you, their mind automatically finds reasons to say no. Think about it, they certainly don’t look for a reason to say yes! When chiropractors hear a no, most, simply tuck their tales between their legs and go on about their business. A…

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Purpose driven presentations

Imagine spending your teen years fighting in one of the dirtiest wars in history, in your own backyard. Instead of the beach, movies with friends and playing dodgeball, you’re dodging live bullets, napalm, and agent orange. That’s exactly what Chef Bui did. Before he came to live in America, when he was 17, he joined…

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Rio street beggar: how to influence when ur survival depends on it

Like any major city in America, Rio has it’s fair share of Mendigos (street beggars). There’s a guy on my corner who is there rain or shine and just shouts at passer-byres (i’m not sure if I just made that word up). “Compre-me un café!”… “Compre-me un café!”…. (buy me a coffee) or “compre-me un…

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The most powerful proof

Back in 2008 when Roberto and I first founded, Influenceology (The Chiro Speaking Co. parent company), we were in the grind mode and said yes to EVERY speaking opportunity that came our way. One time I was asked to give a talk on Search Engine Optimization, something, back in 2008 I was qualified to talk…

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