Archive for July 2017

“The Fixer” 👤

I love the idea of being a “fixer”. The fixer is as a person that is kind of like a guide. They have all kinds of connections and can “fix it” if you find yourself in a bad situation. Usually a documentary will have a fixer or two, people who can get them into places…

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I have no problem saying goodbye to these types of people

Today I noticed that we have had close to 100 people unsubscribe from our house list since I started writing daily almost 2 months ago. I was curious to see what percentage were past clients, people that had actually bought something from us. The number was extremely low, almost zero. I was too lazy to…

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Sh*t My Dad Says

From one of my favorite books ever: “My parents had irrational fears of Mexico and assumed that once you crossed the border, drug runners made you swallow a heroin balloon and then within the hour you were in a bathtub full of ice and they were harvesting your kidneys.” That’s from the book, Sh*t My…

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12-year-old deliberately sends junk mail to parents’ house

I’m reading a book called Dotcom secrets. The very first chapter the author opens with how he became fascinated with direct response marketing and how that fascination brought him to where he is today. When I’m giving feedback on personal stories, I always say that at the end of your personal story somebody should be…

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If Rodney Dangerfield was a chiropractor…

Growing up I used to watch Rodney Dangerfield movies all the time. His one-liners were legendary. “my psychiatrist told me I was crazy and I said I want a second opinion. He said okay, you’re ugly too” “some dog I got too. We call him Egypt, because in every room he leaves a pyramid.” But…

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chiropractors are terrible marketers

Let’s be honest, the majority of chiropractors are terrible marketers. They’re fantastic practitioners, but they are not the best at marketing their services. And… marketing leads to prospects, which will leads to new patients, so I think it’s safe to say that your marketing is one of the most important things in your business because…

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Picasso’s answer to penny pinching price grinders

The Picasso Principle: As the story goes, a woman, upon seeing her favorite artist in a cafe, walked over to gush what a huge fan of him she was. As he thanked her for the kind words, she took a napkin out of her purse and asked if he would draw something for her. Picasso…

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I lost my thumb (no joke)

I’m back… The last couple of emails I have been talking a lot about mindset, a lot about fear, a lot about overcoming adversity, and so now it’s time for me to put my money where my mouth is. Some of you have noticed that I haven’t been sending out the daily emails… (Thanks for…

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Attention: cream puffs need not apply.

The Ultimate Fighter: Redemption was on the boob-tube this A.M. TUF, as it’s called, is a television series that gives up and coming fighters a chance to win a lucrative UFC contract. And in this industry that is considered “making it”. The Ultimate Fighter (TUF) television series is basically a single elimination tournament, where all…

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